Free SEO Tactical Tips and Strategies to help you become a SEO Tactician and rank high on search engines.
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Ok, lets’ get started. The first step of any search engine optimization strategy is to get your web pages properly listed and indexed. However, it is critical to understand that even before this can happen, you need to get the search engine crawlers to visit your website.
Depending on how effectively you setup and establish your website, the first visit by any applicable search engine or directory could take days, weeks, or even months. It is important to note that while this process may be long, updating your pages frequently and providing fresh and relevant information will have these crawlers show up on your doorstep more often.
Once you start having search engines and directories crawl your website, getting your pages indexed does become somewhat easier and ultimately, this is where you can start to the process of becoming an SEO Tactician.
In order to do that, you need to start at the beginning. And the beginning in this particular instance
is developing and enhancing pages in such a way that the search engine crawlers
will be impressed.
All the text content that search engine crawlers gather is stored and indexed. People conduct searches based on specific keywords. Whatever content that’s most relevant to any given keyword will be placed in the top positions of the search results. This is why having a unique keyword strategy is both critical and vital to your overall success.
Understanding and implementing an effective keyword approach is important and will be something that we’ll highlight in the next section. Additionally, there are three other components which helps to satisfy the requirement of all of the major search engines. These three components include:
- Provide professional quality content
- Update content consistently
- Get top-ranking websites to link back to your
Satisfying the top four search engines (Google, Yahoo, MSN and DMOZ) will go a long way in becoming an SEO Tactician and paving your way to SEO Domination. However, it doesn’t stop there. Beyond that, there are an innumerable amount of other search engines and directories like AltaVista, Ask Jeeves, and AllTheWeb that you can successfully incorporate the same approach to.
Now, unless you plan to make search engine optimization your life‘s work, it’s not likely you’ll devote most of your vitality in that one single area (even when constrained to the top four players). But you do need to invest a fair amount of quality value and effort.
And that basically equates to these two missions…
1. Get all of your pages indexed by major search engines fast.
2. Develop and improve your page rank and position in search results.
In order to successfully complete both of these missions, you’ll need to prudently balance and incorporate various strategies that we’ll highlight in this article a little later to help you get your footing on SEO Domination.
In general, it’s better to focus on the most popular and most reasonable optimization techniques. By doing that, you’ll not only achieve the results you’re looking for, your efforts will have long lasting results.
When you consider how much work is involved in getting any website to the top of search engine rank and position, it’ll be worth whatever effort it takes to get it right the first time.
SEO Tactical Tips for Keywords
There are three basic things you’ll need to do in order to accomplish proper and effective search engine optimization.
- Organize and construct keyword lists
- Create keyword-rich content
- Institute a constructive link strategy
The core of any SEO strategy is constructed almost entirely around the collection of keywords you
choose to target. Having a dominate keyword strategy with help you in becoming an SEO Tactician and ultimately help pave the way to your SEO Domination.
An important first step of your keyword strategy is to decide which groups of keywords you’ll be utilizing. In most instances, those groups will be either directly or indirectly related to the topic or niche that your website is (or will be)
Once you’ve established the individual groups of keywords you want to target, you can begin to compile a comprehensive list of top-level phrases that have each of the following characteristics:
- Keywords searched for by thousands of visitors
- Keyword with little to no competition
The more people who search for the term combined with the least amount of competition associated with it, the more valuable the keyword will be with regard to gaining automatic search
Beyond that, you’ll want to compile lists of secondary keywords. These would still be valuable, but not to the extent that the first top-level list would be.
The main advantage of lower level keywords is the fact that you don’t have to work quite as hard to
get definitive search engine recognition. And since you’ll automatically get fairly decent results position, you’ll also receive additional targeted viewer
To make up for the lack of quality in the keyword itself (in most cases that equates to fewer searches being conducted every month and therefore less competition), you need to work with a much larger quantity of lower-level keywords.
Basically, the results will be just as good as what you experience through top-level keywords. It will just take more keywords to achieve those same results.
There are several ways in which you can compile keyword lists. One of the quickest and easiest methods is to use free online suggestion tools. Another way is to set your browser to google.com and proceed to type in words that are relevant to your niche and website. Google will start to predict what you are trying to type. Bam! Google is providing you with the answers that you are looking for like an open book test. That predictive technology are keywords that others are using. Browsing to the bottom of the google search results page that you just inputted will yield even more gold.
Once you know exactly which keywords you’ll be targeting, you can begin to implement content that will be associated with each of those phrases.
Superior Quality SEO Content
I hate to use a term that is somewhat saturated and overused but there is so much truth behind it when we are focusing on SEO Optimization. The truth is, you must believe and trust in the guiding principle that “Content Is King” if you are to become an SEO Tactician and dominate in SEO.
From a viewer’s standpoint, content not only invites potential clients and suitors to visit your website but encourages them to return on a regular basis.
From a search engine perspective, content is one of the primary factors in determining just how much weight or importance should be given to any web page.
Search engine crawlers gather and index content. Figuring out how to successfully place your content higher could be as simple as professional and quality content on a regular and consistent basis.
Naturally, you can manually add content by transcribing everything yourself. But that alone would
be far too time-consuming. Especially when you consider all the other tasks associated with running a productive website.
One of the best methods for gaining quality content is to include keyword-rich articles on your
website. And rather than take the time to write them yourself, you can simply search for and accumulate articles that others have written. A good mix of manually created articles to go along with PLR rich articles is a good way of keeping information on your site fresh.
RSS feeds are yet another superior method. Not just for gaining content but keeping it fresh and updated as well.
Depending on what feed or feeds you happen to choose, the content can be as simple as a list of
topic-related links or as complete as a full-scale, full-page article. And of course, there’s everything in between.
The most common choice for RSS feeds are the ones that display a list of topic-related URL’s with a brief description beneath each one. The reason this type of feed is most popular is the fact that the brief description allows more potential for targeting specific keywords.
So the ultimate result is just what you’re hoping to gain… faster indexing, better search position, and higher page rank.
Superior SEO Linking Strategies
Choosing the right keywords and publishing quality keyword-rich content puts you approximately
two-thirds of the way toward optimum search engine recognition. The other third is pretty much solely based on popularity.
Successful linking strategies consists of a website receiving an abundance of high quality links pointing to back to it. It’s all about link popularity.
The ultimate goal is to get a huge amount relevant websites with a high page rank that are in a similar niche as yours, providing links back to you..
In order to get the most bang out of the link popularity process, it’s best if you actually seek out
valuable websites. Aside from those you might already have in mind, conduct searches based on the keywords you’re most interested in gaining search engine recognition for.
Naturally, someone who’s in direct competition with you wouldn’t even consider giving you a link back. So what you’ve really looking for are popular websites that have content or products that are either complimentary to yours or are indirectly.
If the topic is related to yours and the website that’s providing the link back carries a good deal of
weight with major search engines, the value of your own website will automatically be elevated.
The more control you have over the links that others place on their websites, the more search engine value you’ll experience.
It takes a good deal of time and effort to encourage high-ranking websites to link back to you. Make
certain you invest whatever additional effort is necessary in order to gain the best possible link as well.
And the criteria for the best possible link is this:
1. It includes keyword rich text.
2. It originates from a valuable and high-ranking website.
3. It’s placed in what would be considered an important location.
Anything less than that and you’re compromising the whole link back process.
Always keep in mind that in this particular instance, quality will always win out over quantity.
Well, that’s it for now. Continue visiting our site for even more free and premium information to help with SEO, Web Design, Web Development, Content Writing, Content Management and a whole lot more.
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