In this article, we’ll take a look at some exclusive email marketing secrets and best practices associated with Email Marketing. Email marketing is one of the most essential components of internet marketing. There is a inordinate amount email marketing methods currently being employed by thousands of businesses worldwide. Below, are some of the reasons why email marketing should be the staple of your internet campaign:
- Email Marketing doesn’t put a strain on your resources. You can seamlessly integrate many methods in relatively no time. Successful Email Marketing Methods are efficient and consistent.
- Email Marketing is an inexpensive yet powerful approach.
- There is no limit on the reach
- A true positive of a successful email marketing campaign is the ability to track and share results.
Email Marketing Secrets
Here are some of the secrets that some of the most successful online businesses continue to utilize to get the most out of their email marketing campaigns:
In order to have a successful email campaign, you must first have a list of viable clients and people interested in the product and/or service that you offer. Incentives provides a meaningful reason for a person to want to be a part of your list.
Creating diverse and innovative incentives can produce amazing results at a velocity that you will be pleased with. The incentive does not have to be earth shattering or ground breaking. Simply offering a discount or possibly access to an exclusive product or service will win people over immediately.
The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth a space in their inbox. There may be some trial and error here so try out some differentiating techniques to see what works the best.
The Pop-Up Factor
Pop-ups are a great way to engage your audience. Before, they were a bit intrusive due to the lack of controls. Now, with the advancement in technology and the creation of some awesome plug-ins, you now have immense control over how you want to display pop-ups to your audience. You can place them only on the first page of a visitors first visit or you can selectively and strategically place them on relevant pages throughout your site. You can control how long they are shown for and even control if you would like for it to be displayed only after the visitor has been on a page for a certain amount of time.
Effectively managing pop-ups on your site will turn it from an annoying experience to a successful email marketing campaign.
Go Opt-In Crazy
Yes, I said go Opt-In crazy and feel good about it. You should strategically place an opt-in form on all “gateway” related pages. “Gateway” Pages are pages that you have an active backlink campaign set for. These are the entry points on your site like your homepage and/or a product page where you have actively placed ads and links for. A good approach and tactic is to actually embed the opt-in form to make it a seamless sign-in process.
Simply put, have fun and consistently engage your audience. The secrets to a successful email marketing campaign requires a lot of trial and error. Try a few different approaches and see what works. You may have to change it slightly to make it work for you. Another approach, not mentioned is the mobile approach. Make sure that your sign-in form is optimized for mobile. Make sure that your audience has options everywhere to be able to access your form as well as your content.
You now have the tools and know the secrets behind a successful email marketing campaign. Now go out there and get some big results.